CoinDCX – The Secret of Cryptocurrency unveiled
We made Papercups for a campaign for the promotion of CoinDCX app with a tag line “Chai Pe Charcha”. ‘Bitcoin Chai Cafes’ were set up in more than 100 parts of Mumbai. People from all walks of life were offered Chai and the Cryptocurrency, how it works, how to invest etc. were explained to them. The team held long and detailed conversations with them to help them be aware of the new technologies of crypto currencies.
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What is “Bitcoin Chai Cafe” Campaign?
The campaign brings discussions about Bitcoin and blockchain to India’s most popular social setting—chai stalls—where people traditionally gather to talk about finance, politics, and the stock market. By combining India’s tea culture with crypto education, CoinDCX aims to make digital assets easier to understand for everyday investors. – Times of India
What’s hotter than a chai? #Bitcoin #ChaiAurBitcoin pic.twitter.com/zA6Oi3Av1F
— CoinDCX : India Ka Crypto Coach (@CoinDCX) January 27, 2025
Mr, Sumit Gupta, CEO of CoinDCX tweeted a video summarizing the entire campaign –
He wrote “Our @CoinDCX team recently ran a fun experiment where we set up Bitcoin Chai Cafes in 100+ parts of Mumbai! The result: More than 1.5 lakh cups of chai were consumed and countless conversations were had. Our goal was to spread more awareness about crypto and make it a part of everyday conversations. When something becomes a part of dinner table or chai break conversations with family and friends, that is when it goes mainstream! Which city do you want to see Bitcoin Chai Cafe coming up in next? Share in the comments! We will try to make it happen.”
Our @CoinDCX team recently ran a fun experiment where we set up Bitcoin Chai Cafes in 100+ parts of Mumbai!
— Sumit Gupta (CoinDCX) (@smtgpt) February 17, 2025
The result: More than 1.5 lakh cups of chai were consumed and countless conversations were had.
Our goal was to spread more awareness about crypto and make it a part of… pic.twitter.com/0oVdqyG2Ha
The Promotion used Sharp, Life relevant Humor to connect with the people –
 Chai’s kadak? Bitcoin’s extra kadak |
 Hotter than this chai? Bitcoin! |
 Boss won’t give you a raise, maybe Bitcoin will |
 Short on chai, long on Bitcoin – now that’s a winning trade! |
 Chai = gets you through the day Bitcoin = gets you through life |
 Your boss takes credit, but Bitcoin gives returns. |
CoinDCX Campaign Cups made in our Factory –
Marketing Maverik wrote “Chai breaks just got an upgrade! @CoinDCX is brewing conversations at India’s First Bitcoin Chai Pop-Up Store, turning chai pe charcha into chai pe crypto charcha! #CoinDCX | #ChaiPeCryptoCharcha | #LearnKaroCryptoKaro | #Collab | #MarketingMaverick“
Chai breaks just got an upgrade!@CoinDCX is brewing conversations at India’s First Bitcoin Chai Pop-Up Store, turning chai pe charcha into chai pe crypto charcha!#CoinDCX | #ChaiPeCryptoCharcha | #LearnKaroCryptoKaro | #Collab | #MarketingMaverick pic.twitter.com/6OaVlrgk0X
— Marketing Maverick (@MarketingMvrick) January 30, 2025
India’s First Bitcoin Chai Cafe! ☕🚀
— Telugu Web Media (@teluguwebmedia) January 29, 2025
Bitcoin Chai Cafes’ are now launched across the country by CoinDCX, blending crypto adoption with chai culture! 🍵💰#BitcoinChaiCafe #CryptoTea #CoinDCX #BitcoinIndia #CryptoAdoption #BlockchainRevolution #Web3 #ChaiLovers #TeaTime #fintech pic.twitter.com/vGlD7Mbwug
Chai + Bitcoin = The perfect blend! ☕💥 @CoinDCX #Bitcoin Chai Pop-up is making crypto a daily conversation in India. Join the movement! 🚀 #Bitcoin #CryptoIndia #ChaiPopUp #CoinDCX pic.twitter.com/VXMLD2L3aU
— TheNewsCrypto (@The_NewsCrypto) January 27, 2025
First time ever in India: CoinDCX unveils Bitcoin Chai Cafes across the country, BUT WHY? 🧵 (1/8)#LearnKaroCryptoKaro #CoinDCX pic.twitter.com/sdO0HrQvy5
— The Tatva (@thetatvaindia) January 27, 2025
Menu mein se kya choose karoge?
— Sumit Gupta (CoinDCX) (@smtgpt) January 28, 2025
Mere liye toh classic Bitcoin chai hi sahi hai. ☕️ pic.twitter.com/t4Ym4InhNi
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What is CoinDCX?
CoinDCX is India’s first crypto unicorn and a leading digital asset exchange headquartered in Mumbai. Established in 2018 by Sumit Gupta and Neeraj Khandelwal, it provides a platform for buying, selling, and trading over 500 cryptocurrencies
The advertising agency Cupshup ran the entire campaign,
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