Paper Cups for Grocery App Campaign – Grofers

We made 150 ml paper cups for the campaign of Grofers (Now Blinkit) branding. Grofers (now Blinkit ) is an online grocery shop which claims to deliver the products within 10 minutes. 

Grofers Started a decade ago and captured the Online Grocery market.

#PaperCups #blinkit #grofers #itcpapercups #itcpaper #papercups @letsblinkit https://t.co/p0YKZuHfL0 pic.twitter.com/iuFBFKhJ4U

— Arpan FP (@arpanfp) April 13, 2022

Grofers has rebranded itself to Blinkit for which we again made the paper cups for the promotion

#PaperCups #papercup #papercups #itcpaper #itcpaperboard #itcpapercups #150ml #branding #brandpromotion #campaign #eventmanagement #events#blinkit #groceries #grocery #groceryshopping #fast #speed #minutes https://t.co/FZYkntVF2R pic.twitter.com/q8FtmnaOKi

— Arpan FP (@arpanfp) April 21, 2023

About Grofers

An Indian M-commerce/ online grocery delivery service Grofers was founded by Saurabh Kumar, and Albinder Dhindsa on December 27, 2013. Grofers was founded and headquartered in Gurugram, India. There are 3,014 employees work on Grofers, the online grocery delivery service.

If you want to know about Grofers company, let’s discuss it in detail. Grofers is the largest low price online shopping platform in India at the grocery space. Grofers company manages lean supply chain stores over 5,000 by using its in-house technology platform. This powerful partner store chain allows Grofers to run a fast supply chain in 27+ cities across India.

Grofers runs their online grocery delivery service at Ahmedabad, Agra, Asansol, Aligarh, Allahabad, Bhiwadi, Chennai, Bengaluru, Chandigarh, Faridabad, Delhi, Guwahati, Durgapur, Hyderabad, Hapur, Indore, HR-NCR, Kolkata, Jaipur, Lucknow, Kanpur, Moradabad, Modinagar, Meerut, Mumbai, Panipat, Vadodara, Rohtak, UP-NCR, Sonipat, Pune, and Zirakpur.

Grofers deliver over 25 million products through its efficient supply chain per month. The Grofers company has 8 in house brands, namely Grofers Happy Home, Grofers Mothers choice, Grofers Happy Day, G Fresh, Grofers Happy Baby, Orange, and budget brands, which covers a majority of 25 million products that are delivered per month. Source

The Grofer Story

As mentioned earlier, Dhindra had already spotted the loopholes in logistic market.  He had found it mismanaged. While brainstorming with his partner Saurabh Kumar, Albinder saw that most of the transactions between consumers and local merchants were unorganized and needed improvement. He also went on to talk with merchants with solid customer base. They were struggling to deliver higher quality and reliability. They lacked the kind of infrastructure needed to deliver that quality. This is when they started ideating the startup that could circumvent such day to day problems. The entrepreneur duo named the start-up as One Number.

Their initial intention was to provide an on-demand pick up and drop service from shops around their neighborhoods. The shops included pharmacy, grocery and restaurants. The idea was to create a one-stop solution for customer’s local delivery needs. With competitors in the market like Zomato, they started observing that most of the orders were coming from pharmacy and grocery stores, and very few from restaurants. Dhindra and his partner realized the need to confine their business to only grocery and pharmacy. Subsequently, they rebranded themselves as Grofers – A hyper-local logistics company. Source